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For mac instal Gone Viral1/13/2024 ![]() You’re going to consume a lot more music and a lot more content,” he said in an interview. Jason Falls, a senior influence strategist at Cornett, said that because of TikTok’s “addictive mechanism” for people to sit and scroll through content, it’s a great platform for musicians to have their music heard and get paid a lot of money in the process. The study noted that a compilation of viral songs on TikTok have “cumulative earnings of a staggering $100 million and have been played almost 23 billion times.” ![]() Image credit: GETTY (Anatoliy Sizov via Getty Images)Īrtists and record labels are looking to TikTok to help them earn millions off-platform on songs that go viral, experts say.Ī study released in early February from OnlineGambling.ca said The Weeknd’s “Blinding Lights”, which went viral on TikTok, was streamed 1.65 billion times on Spotify and is estimated to have earned him over $7.2 million. A new study says if your song goes viral on TikTok it could generate more streams on Spotify in turn earning you millions. ![]()
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